Wednesday, January 12, 2011

Digital Art

Andrew Lewis
Poster Designer

Denotations:
Within the poster there is a tire, a jet plane, boxes with a check mark and a X through it, a piece of wheat, a chainsaw with animals at the tips, an eye with letters in it, a red and a green square that says, "Libertad", and a white deer with graffiti in the background.
Connotations:
The whole poster is clearly about man verses pure nature. In the right corner it even says, "man and nature". The box with the wheat and jet is implying that wheat is more natural than a giant machine. The chainsaw with the animals at the ends is implying that humans are destroying environments where these animals live. The bottom right square is implying that deer and animals are more natural than graffiti in the cities.

Denotations:
Within the poster there is a colorful abstract design with a Starbucks logo in the corner, a 10th anniversary recognition with a crab holding two forks in the middle and it says, "eat", another colorful abstract design that says, "market" at the top, a little yellow man carrying something on his back that says, "80 Years", a woman in a swimsuit on a surf board and says, "Surf Sisters", and a fancy blue and white shoe ad.
Connotations:
The whole poster seems to be about entertainment and pleasure ads. The anniversary ad shows the crab with forks to imply that it is for a restaurant and that they serve seafood. The little yellow man ad implies that whatever they are celebrating 80 years for it must have been something big to be carrying all that weight on his back. The surf ad implies that surfing is sexy because the girl is in a swimsuit. The shoe ad implies that the designer of the shoes is very classy and elegant because the shoe is shiny and a classic looking shoe.


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